Farmhouse Breakfast Week 20-26 Jan 13

Farmhouse Breakfast Week champions the importance of eating breakfast and aims to get the nation to shake up its wake up and incorporate breakfast into our routine. The campaign is organised on behalf of UK cereal farmers and producers, who grow and process foods used to make breakfast products. 

Experts come together to give the latest advice and nutritional information about why it’s important to make time for breakfast. This year, TV cookery expert and mum of two, Nadia Sawalha will be offering hints and tips on how to make time for breakfast and sharing one of her favourite breakfast recipes. Leading dietician Nigel Denby will be offering expert health advice and healthy breakfast options.  

New research conducted for Farmhouse Breakfast Week 2013 shows that nearly half of us (47%) skip breakfast at some point during the week and 15 per cent do not eat it at all! These figures are surprising, considering that scientific research has shown that eating breakfast can make you healthier and happier. We have a variety of reasons for why we skip our morning meal, which include not feeling hungry in the morning, preferring to stay in bed and not liking breakfast foods. For mums in particular, more than a third (39%) say getting other members of the family ready and household chores take priority over their first meal of the day.

Ways to Shake Up Your Wake Up with Farmhouse Breakfast Week 2013:

Breakfast ideas

For breakfast inspiration, a huge bank of delicious and easy breakfast recipes are available on , including seven new breakfast recipes. There are recipes to suit all tastes and lifestyles, from healthy on the go breakfasts for weekdays, through to weekend treats - so even if you’re short on time there is a breakfast for you

Breakfast Watch

Share your breakfast with the nation during Farmhouse Breakfast Week by taking part in Breakfast Watch, which aims to be the biggest online celebration of breakfast ever. Simply upload pictures of your breakfast with the tag #BreakfastWatch, via Twitter, Facebook, Instagram and Pinterest, and  share them with breakfast lovers across the country via social media profiles,, and

Getting involved

During January, hundreds of events will be held across the country to celebrate the most important meal of the day. Schools, retailers, restaurants, caterers and other groups will support cereal farmers by getting involved in Farmhouse Breakfast Week, and you can too!

Visit  to find an event near you, or why not organise and register your own.