April Fools' Day is the perfect excuse for food brands to unleash their wildest, most deliciously deceptive creations—and this year, the pranks are as mouth-watering as they are unexpected!
From bizarre condiments and cereal innovations to pizza twists and luxury beans, these foodie 'innovations' have taken April 1st to a whole new level. Whether you're craving a cheesy latte, a tea-infused breakfast, or a luxury tin of beans, there's something for every adventurous taste bud. Get ready for a roundup of this year's most outlandish foodie pranks that will leave you both scratching your head and reaching for the snacks!
Here are a few that got the TFP team talking...
Move over boring condiments, Creme Egg On The Goo is here (Cadbury)
Cadbury is giving condiments a sweet twist with the launch of Creme Egg On The Goo! Say goodbye to your regular sauces and spreads, because it's time for the ultimate indulgence. Packed with the gooey goodness you know and love, this new creation is here to take your meals from ordinary to extraordinary. Perfect for slathering on toast, pancakes, or even… your lunchtime sandwich? The possibilities are endless!
Milk-flavoured breakfast cereal that tastes just like a cuppa… just add hot tea! (PG Tips)
This April Fools' Day, PG Tips is taking your morning routine to a whole new level with their Milk-Flavoured Breakfast Cereal! Imagine the taste of your favourite cuppa in cereal form - just add hot tea and voilà! It's the perfect fusion of breakfast and a brew, bringing together the best of both worlds in one bowl. Is this the breakfast revolution we didn't know we needed?
A twist on their biggest seller, adding spam to sourdough pizza (Sodo Pizza)
Sodo Pizza is serving up something truly unexpected - Spam on sourdough pizza! That's right, the beloved canned classic has made its way onto their legendary pizza dough, creating a combo you never saw coming. Whether you're a die-hard fan of Spam or just curious to see how it pairs with their signature sourdough, this limited-edition pie is here to shake up your pizza game.
Ping! Welcome to a new era in tea (Yorkshire Tea)
Forget the kettle - now you can brew your perfect cuppa with a simple push of a microwave button. With cutting-edge technology and a dash of Yorkshire charm, this new era in tea promises to revolutionise your afternoon pick-me-up, piping hot in just 60 seconds.
Say hello to new Dubai Beanz... luxury in a tin! (Heinz)
This April Fools' Day, Heinz is taking beans to new heights with their Dubai Beanz - a luxurious take on your classic tin of beans, designed for the most discerning of taste buds. Packed with gold leaf, saffron, and a hint of opulence, these beans are fit for royalty (or at least for a five-star brunch). So, why settle for ordinary when you can have luxury in a tin?
Taking sweet and turned up the heat (Jammie Dodgers & Flying Goose Sriracha)
Jammie Dodgers is cranking up the flavour with a bold new twist - Jammie Dodgers with Flying Goose Sriracha! That's right, your beloved sweet biscuit is getting a fiery makeover, combining the classic jam filling with a spicy kick of Sriracha heat. It's the ultimate sweet and spicy snack for those who like their treats with a bit of bite. Will it be a fiery hit or a taste test you'll want to forget?
Wensleydale Cheese Latte... which we think is gonna be pretty grate (Nescafe UKI & Wensleydale Creamery)
Nescafé is taking your coffee game to a whole new level with the Wensleydale Cheese Latte! Forget your usual milk-based brews, because this rich, cheesy twist is here to shake up your morning routine. Packed with the creamy, tangy flavor of Wensleydale cheese, this latte promises to bring a little savoury surprise to your caffeine fix.
Say goodbye to your standard lavender... because why shouldn't your home smell like dinner? (Good Food)
Good Food is turning the world of home fragrances upside down with their Dinner Scented Lavender! Who needs the usual calming lavender scent when you can fill your home with the mouth-watering aroma of roast chicken, freshly baked bread, or even spaghetti bolognese? Whether you're hosting a dinner party or just craving the smell of comfort food, this new scent is guaranteed to make your home smell like a five-star kitchen. It's time to ditch the flowers and bring the feast to your senses!
Ready to bare it all in the kitchen? (Bourke Street Bakery Sydney)
This April Fools' Day, Bourke Street Bakery Sydney is inviting you to strip it all back with their latest, bare-all kitchen experience! This bold new concept is definitely here to challenge your culinary comfort zone!
Perfectly shaped Pasty made from smooth milk chocolate… (Ginsters)
Ginsters is turning the savoury world of pasties on its head with their latest creation: the Chocolate Pasty! Instead of the flaky pastry you know and love, this time imagine rich, smooth milk chocolate. It's the sweet twist you never saw coming, blending your favourite dessert with the classic pasty shape.
A sensory innovation from The Fat Duck's Experimental Kitchen and the world's first contact-gustatory interface (The Fat Duck Restaurant)
The Fat Duck is pushing the boundaries of dining with an avant-garde creation - the world's first contact-gustatory interface! Forget the usual eating experience, because this groundbreaking tech allows you to taste your meal simply by touching it. Say goodbye to utensils, as this new sensory innovation lets you experience flavours and textures through direct skin contact. One thing's for sure - it's bound to leave you questioning the way you think about food… and possibly your taste buds!