Guaclandia, a Celebration of All Things Avocado, Lands In America This August

With the consumption levels of avocado still flying high, and consumers finding more and more ways of enjoying the fruit, US brand WHOLLY GUACAMOLE, one of the largest manufacturers of pre-prepared Mexican food across America, brings Guaclandia to the Evanston Art & Big Fork Festival from 17-19th August - a celebration of all things avocado.

This photo-ready Instagram-able mobile bus will bring the nation's love for avocado to life through interactive activities, engaging photo ops and unlimited samples of America's No. 1 refrigerated guacamole.

"Guacamole is more than a food—it's a cultural phenomenon," said Diana Pusiri, senior brand manager of the WHOLLY GUACAMOLE brand. "Guaclandia is designed to celebrate guacamole's place in pop culture by providing guac fans with a fun and immersive avocado experience. It's an opportunity to have fun with friends and family while enjoying great tasting guacamole made with real ingredients."

Visitors of Guaclandia will have the chance to take selfies at the pop art-style avocado wall, sit in the "pit" of a giant avocado chair, enjoy inspiring tips on "keepin' it real" - just like WHOLLY GUACAMOLE brand foods, and compete for a number of prizes in a retro, avo-inspired arcade that includes a claw machine featuring avocado pool floats, pins, tote bags, pop sockets, dad hats and other branded swag.

We knew that avocado was hugely poplar but this takes it to the next level. It also fits in with our recent coverage of Sweet Experiences in July's foodwatching report looking at the rise of interactive exhibitions, including Ice Cream or Dessert Museums, The Egg House in New York, and more. Read the report here.

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