Joelle Hadfield, Head of Brand and Comms at HelloFresh, Joins Our 2018 Trends Event

Joelle Hadfield, Head of Brand and Communications at global meal-kit company HelloFresh, is joining us at November's Trends Event in London to give insight into what makes HelloFresh uniquely different from its competitors, as well as the role that home food delivery will play in our food futures.

The trends event is an annual gathering of industry names in London to discuss and hear from a host of thought-provoking speakers on trends from the food and drinks industry. Find out more about the event here.

Joelle describes herself as a creative thinker, entrepreneur, brand and communications professional with a focus on technology. Befitting of her role at HelloFresh which since its launch back in 2011 has seen huge growth and success. The HelloFresh model works by selling pre-prepared the ingredients needed for a meal, which are then delivered to the customers who must then actually cook the meal themselves. A simple yet effective formula that has seen the company grow to a market value of €1.7b in November 2017.

Find out more about the event, including who is speaking, and get your tickets while they're still available - visit the event page.