As part of the recent Spirit Day celebrations in America, a day which seeks to improve awareness of bullying and the rights of the LGBTQ+ community, Kellogg's produced the All Together cereal; seeing many of its most celebrated mascots united for the first time in one box.
The brand's New York City based cafe allowed fans to visit on the day and create their one versions of the All Together cereal, mixing their favourite flavours in a limited edition Spirit Day box. Many will be familiar with the mix of household favourites included; Frosties, Rice Krispies, Frosted Mini Wheats, Froot Loops, Raisin Bran, Cornflakes and Apple Jacks.
All proceeds from the cereal purchased on Spirit Day at Kellogg's New York City cafe were donated to GLAAD, who work to improve acceptance and perception of the LQBTQ+ community within the media and mainstream.
Our recent foodwatching report was dedicated to the wonderfully varied world of cereal, click here to read it in full.