KeVita, a leading manufacturer of fermented probiotic and kombucha beverages, last month announced the addition of two new flavours to its Master Brew Kombucha line: Blueberry Basil and Roots Beer. The new flavours join KeVita's portfolio of delicious, effervescent drinks.
Taking cues from today's food trends and interest in innovative pairings, Blueberry Basil and Roots Beer bring two unique flavour profiles to the kombucha market while providing all the benefits of a traditional kombucha brew. Blueberry Basil combines two delicious flavours to create a fun spin on classic kombucha, with the slightly floral blueberry offset by a peppery basil kick. The refreshingly brisk Roots Beer boasts a blend of earthy roots, along with cinnamon and vanilla for a modern alternative to root beer soda.
"We know that fans of KeVita, and kombucha drinkers in general, tend to be culinary adventurers," said Andrew Thomas, director of marketing at KeVita. "We are thrilled to delight these consumers with two unique flavour pairings that reflect some of the most interesting elements of today's food culture."
KeVita Master Brew Kombucha is energising to the core, with a bold and invigorating flavour profile. Each bottle contains live probiotics, active cultures, organic acids, organic caffeine and just 35 calories per 8-ounce serving. It is also the only verified non-alcoholic kombucha on the market. The two new flavours join the KeVita Master Brew Kombucha family of 11 delicious flavours, including Ginger, Pineapple Peach, Tart Cherry, Dragonfruit Lemongrass, Citrus and Raspberry Lemon.
We identified Kombucha back in 2014 already as a rising drinkswatching trend, fitting into three of our then eight food and drinks trends for 2015-16; All Being Well, Simple & Natural, and Back To The Future. It's popularity still continues today, as it becomes a more and more established drinks option. Look back to our drinkswatching report where Kombucha featured here on our trendhub. Not a subscriber? Get in touch today.
Find out more about the KeVita kombucha line on the company website.