Fancy a buzz, without the booze? You're not alone! The rise of health & wellness culture, combined with fast paced innovation in the No/Low Alcohol (aka NoLo) sphere, has given way to an exciting new category brimming with creative, delicious solutions for a boozeless buzz.
Whether you call them social tonics, wellness drinks, functional spirits or something else altogether – whatever your pleasure, there's a non-alcoholic elixir out there for you. Some lean into botanicals like ashwaghanda, ginseng or chamomile for their purported calming qualities. Others leverage uber trendy mushrooms like maitake and turkey tail, touted to improve anything from mood to focus to energy levels.
Speaking of energy, relaxation is a holy grail when it comes to boozeless elixirs – particularly for those looking to drink their NoLo tipples socially. So look out for the likes of L-theanine, CBD and THC touted for their mood enhancing effects.
To find out more about these and other trending ingredients, flavours and formats in the NoLo sector – log into TrendHub and check out our Boozeless Buzz report in full!
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