Brain health is a hot topic in the wellness world, as consumers explore the ways in which food and drink might play a role in improving their mood, mental wellbeing and cognitive function.
So it's no wonder that, from soft drinks to supplements, a flood of innovation has hit the cognitive health market. We deep dive this topic in our Brain Food article on Healthwatching, where we look at exciting new products hitting shelves with 'brain friendly' ingredients.
Leading the way are adaptogens and nootropics, which are cornerstone ingredients in the brain health space. Adaptogens are said to help the body respond to stress, and include ingredients like reishi, ashwaghanda, valerian and lemon balm. Nootropics, meanwhile, are said to support cognitive performance in terms of focus, memory and clarity; and include ingredients like lion's mane and L-theanine.
But biting at their heels when it comes to functional innovation, are vitamins and minerals that are being touted as brain-boosting – e.g. vitamins B, D, E, magnesium and zinc – as well as fatty acids. These are being used to give an added, cognitive boost to anything from protein bars to smoothies.
If you're a trendhub subscriber and would like to find out more about all these brain-friendly boosters, as well as other trending ingredients, formats and tech innovations in the cognitive health space – check out our full Healthwatching article on Brain Foods.
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