Move over protein, because there's a new 'it' ingredient in the health & wellness world… and believe it or not, it's good old FIBRE. So what is driving humble fibre to nutrient stardom status?
Seemingly bottomless consumer interest in gut health is certainly a driver; so too is recent sky-rocketing impact of GLP-1 weight loss drugs and the focus it has placed on the nutrient density of meals. Then there are the countless additional health credentials associated with fibre-rich foods and diets – reduced risk of heart disease, stroke, metabolic and cognitive support, to name just a few. With all these drivers and health halos, it's no wonder that we're seeing deluge of fibre-forward products! Not to mention supplements, books and viral social media hashtags such as #fibremaxxing and #beantok.
In our healthwatching deep dive on Dietary Fibre, we delve into some of the most innovative and interesting fibre-forward launches in the food and drink landscape. Think fibre-fortified breads… high fibre seed mixes for sprinkling over, well, everything(!)… fibre-infused waters, juices and sodas… and the list goes on! We also delve into the science of it all – from demystifying soluble vs insoluble fibre and fermentable vs non-fermentable, to explaining prebiotics and resistant starch.
Want to learn all about All Things Fibre, and why it matters so much? Then check out our healthwatching Dietary Fibre article – live on TrendHub now.
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