KFC is the latest household name to partner with the increasingly popular plant-based meat substitute producer Beyond Meat, with the fast food chain testing plant-based chicken nuggets and chicken wings.
Aptly named Beyond Fried Chicken, the new menu item debuted yesterday, 27th August, at a single KFC restaurant in Atlanta. The trail has already been labelled a huge success with the item having sold out within just five hours.
Ethan Brown, founder and CEO of Beyond Meat, said: "KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with. To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey. My only regret is not being able to see the legendary Colonel himself enjoy this important moment."
Earlier this year we covered the news of American QSR chain Del Taco introducing Beyond Meat to its menu, with the new Beyond Taco - https://thefoodpeople.co.uk/blog/qsr-chains-continue-to-look-for-meat-alternatives
Alongside the new Beyond Chicken, Beyond Meat's range includes the Beyond Burger patty, Beyond Beef, Beyond Sausage, and Beyod Beef Crumbles - as found in the Beyond Tacos mentioned. Find out more about the brand here.