This holiday season, QSR chain KFC has joined forces with charity Blessings in a Backpack in the US to 'Share a Bucket' and provide nearly 70,000 meals to kids and families in need. Rolling out this month is the new Sharemobile across three states.
The new Christmas-themed truck hit the road on 5th December - the start of what looks to be the toughest December on record for food banks and families struggling to put regular meals on the table at home - before making its way around Chicago, Orlando, and Houston.
The KFC Sharemobile is visiting locations which the global chain has identified as being communities which have been recently affected by food insecurity or other hardships that make it more difficult for families to put food on the table. At each of these stops, KFC will be surprising families who have faced additional difficulties this year with special gifts targeted to address specific needs identified by their respective schools, to make their holiday season a little brighter.
"Sharing a meal with family or friends is a special part of the holidays," said Nick Chavez, CMO, KFC U.S. "Alongside our franchisees, we wanted to make that possible for even more families this holiday season. Together with Blessings in a Backpack, we're taking the Sharemobile on the road to do just that!"
Blessings in a Backpack is a nonprofit organisation that mobilises communities, individuals, and resources to provide food on the weekends for school-aged children across America who might otherwise go hungry.
KFC has partnered with Blessings in a Backpack since 2017, donating nearly one million dollars to the nonprofit in recent years. KFC employees at its Louisville, Kentucky headquarters volunteer weekly to provide and physically package more than 300 meals for local students to take home for the weekend.
"The generous donations from KFC could not have come at a better time, as these communities have been particularly hard-hit this year with rising food costs, inflation and various natural disasters," said Erin Kerr, CEO, Blessings in a Backpack. "Because of KFC's support, we're able to spread holiday cheer by donating meals for hunger-free weekends and meet each community's needs."