The Hain Celestial Group, Inc., a leading natural and organic products company providing consumers with A Healthy Way of Life™, announced the launch of the Linda McCartney Foods new range of chilled meat free foods.
The Linda McCartney Foods range goes beyond vegetarianism; the delicious dishes can be part of a meat-reducing diet available for vegetarians and meat-eaters alike. The new chilled range of products complements the existing line of frozen foods under the Linda McCartney® brand and is available in the United Kingdom from select retailers.
Airing later this month as part of the #LoveLinda campaign, singer songwriter and vegetarian Elvis Costello has provided the voiceover to an animated track featuring the McCartney family in a fairy-tale world of musical fanfare that culminates with a woodland feast. The track also includes a re-worked version of Heart of the Country, produced by Mark Ronson , which was originally released by Paul and Linda McCartney . The animated feature was produced by Passion Pictures.
The McCartney family has long been a pioneering name at the heart of shaping the face of a meat free diet and vegetarianism, not only in the United Kingdom but across the world. Inspired by their mother Linda McCartney , the family has pledged to continue her legacy of driving awareness around the importance of meat reduction. The Meat Free Monday campaign has been pivotal in putting an international spotlight on vegetarianism.
We, here at tfp are very pleased to have been involved in the research for this range. Twenty years ago, vegetarianism was scoffed at,’ says Charles Banks, director of food trends agency The Food People. ‘But of late, there has been a seismic shift in attitudes towards celebrating vegetables and opting to eat less meat. We expect meat-free eating and flexitarianism to soon be a mega trend.
Watch the animated track here http://www.youtube.com/watch?v=aeoTQNNik0k