The makers of M&M'S, SNICKERS and TWIX have brought the U.K.'s #1 bite-size candy brand MALTESERS to the United States. These candies feature light, crispy, airy centres, dipped in smooth, chocolatey deliciousness.
MALTESERS first premiered in England more than 80 years ago. The bite-size candies rolled out in the U.S. in a limited fashion at select movie theaters in September 2015 and now MALTESERS are making their way to retailers across the country. Aside from being the U.K's favorite candy, the brand is known for its lighthearted charm with its "look on the light side" brand promise, encouraging fans to embrace moments of optimism and fun. The MALTESERS "look on the light side" campaign will be introduced in the U.S. through digital and social channels over the coming weeks.
"MALTESERS have been a favourite in the U.K. for decades and over the years we've received many requests for MALTESERS from fans in the U.S. who have tried it abroad," said Kerry Cavanaugh, Brand Director, Mars Chocolate North America. "We're thrilled to finally bring the product along with the brand's playful personality to a whole new set of fans stateside as a long-term addition to the Mars Chocolate portfolio."
MALTESERS are now available at retailers nationwide in Singles (1.3 oz.), a Theater Box (3.0 oz.), a Peg Bag (3.52 oz.), a Sharing Size Tub (14.5 oz.) and a Party Size Tub (31.0 oz.). MALTESERS contain 190 calories per serving and are packaged in the iconic, bright red bag and can be found nationwide at food, mass, convenience and drug stores.
Find out more about the brand and other Mars brand on the corporate website here.