McDonald's Introduced Rewards Scheme Pilot

QSR chain McDonald's has this week announced plans for its new pilot Customer Rewards Scheme in the UK, the MyMcDonald's Rewards. The introduction of the scheme follows that in the USA late last year which was warmly received by Americans with a reported 21m plus customers signing up by December.

The new UK scheme is being piloted across 10 restaurants in the north west of England and will see customers earn 100 points for every £1 spent. You can then use your points to redeem them against menu items or you can choose to make a charity donation. Customers earn and collect points using the MyMcDonald's App and then opting into the rewards scheme.

1,500 points will get you a small fries or regular sized coffee, while 2,500 points will qualify you for a free double cheeseburger or vegetable deluxe. McDonald's UK charity partner for the scheme is BBC Children in Need with whom points are converted to a cash donation, with 1,500 points equalling £1.50, 3,000 points worth £3.00 and so forth.

"As well as rewarding our customers with our iconic menu items, we're delighted to give customers the option of donating points to the brilliant BBC Children in Need, money which we know will make an incredible difference to the lives of many thousands of young people," explained SVP and Chief Marketing Officer of McDonald's UK and Ireland, Michelle Graham-Clare.

If the scheme proves a success, the QSR chain plans to roll MyMcDonald's Rewards out to a further 65 restaurants by the end of January before going national later in 2022.

Find out more via the McDonald's website here.