Morrisons Launches Partnership with Gopuff For Rapid Delivery Service

Leading British supermarket chain Morrisons has this month announced a strategic partnership with Gopuff, a platform providing immediate delivery of consumers' everyday needs.

The multi-year partnership brings Morrisons' great quality fresh food, own-brand and branded products to Gopuff's platform offering fast and reliable delivery service. Customers across the UK can now order thousands of Morrisons food and grocery items for delivery in as little as 15-20 minutes.

David Potts, Chief Executive, Morrisons said: "Gopuff is an acknowledged leader and innovator in rapid delivery and this partnership will enable us to deliver a very strong range of Morrisons fresh food and customer favourites to front doors across the UK in a matter of minutes."

Yakir Gola, co-founder and co-CEO, Gopuff said: "Morrisons' product offering, sustained focus on supporting local producers and suppliers, as well as their relentless commitment to the customer, made this an ideal partnership for Gopuff. As we continue to expand Gopuff's presence and product offering across the UK, we're proud to partner with one of the largest and most beloved brands in the market. Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love."

Gopuff currently serves customers in more than 20 cities in the UK. Both Gopuff and Morrisons also donate excess food to Too Good To Go, which lets consumers directly buy and collect food that would otherwise go to waste - reduced prices via a smartphone app.

Find out more about the Gopuff platform here.