Mother's Day During COVID-19 Report

There was no missing out on Mother's Day treats despite the social distancing restrictions, it was simply done differently this year, with plenty of boxes being left on the doorstep full of treats; doughnuts, cream teas, cocktails and much more.

Our latest categorywatching report looks at how we celebrated Mother's Day 2020, and how the impact of COVID-19 and the first weekend of UK lockdown changed our plans.

As a taste of the full report, linked below, we have selected a few key themes that are likely to affect our eating and drinking as we combat this global pandemic, but find time to celebrate and enjoy food with the ones we love.

1. Take Away – bringing the restaurant to Mum

While we couldn't visit our favourite local eatery, chefs and restauranteurs were quickly able to turn their operations around to offer mum's favourites to takeaway, with both afternoon tea and roast dinners proving to be top of the list for some.

2. A Different Day – celebrating differently

Most of our usual Mother's Day traditions were unfortunately shelved, so a different way of celebrating was sought. From cooking mum's favourite family recipes passed down the generations , making a Sunday roast with a difference, or going global and ignoring all traditions, this was a different day in more ways than one.

3. Store Cupboard – creative and unplanned entertaining

Staying in really is the new going out, and Mother's Day 2020 provided no other option than to get by with what we had. Celebration bakes and dishes still made our tables, even if we needed to make clever switches or substitutions. Our freezers also had a much bigger role to play than usual, with many batch cooking Mother's Day meals to last longer for the weeks ahead.

For the in-depth report please click here.