Maison Mumm is proud to announce the official launch in the US of Mumm Grand Cordon, its revolutionary new champagne bottle. True to its motto – "Dare. Win. Celebrate." – the pioneering Champagne House staged its most daring champagne delivery ever, with the new bottle arriving in Manhattan in spectacular style.
Maison Mumm officially unveiled its revolutionary bottle Mumm Grand Cordon at Lightbox, the premier creative tech space in New York. The new bottle was presented in a breathtaking sequence that segued from a digital film to real life, and featured the noted actor Kellan Lutz and Mumm Cellar Master Didier Mariotti. Maison Mumm offered an immersive experience to the public who lived almost in real time Kellan Lutz racing against the clock to deliver the bottle to the celebration venue. In the final sequence of the film, attendees saw Kellan Lutz on a motorcycle arriving at the venue, which also coincides with his grand entrance with the bottle on a motorcycle in real life to the party for one of the most daring deliveries of a champagne bottle ever.
Mumm Grand Cordon is the most innovative design in the 189-year history of Maison Mumm.
Breaking with convention, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass. Another striking feature of the design is its shape, which necessitated a whole series of innovations to the traditional champagne production process.
Perhaps the most eye-catching feature of the Mumm Grand Cordon bottle is its reinterpretation of the famous Cordon Rouge red sash, which is celebrating its 140th anniversary this year. On Mumm Grand Cordon, the red sash is transformed into a genuine red ribbon, which – in a feat of technology – is actually indented in the glass.
The bottle of Mumm Grand Cordon was created by multi-award-winning designer Ross Lovegrove, with whom Maison Mumm previously collaborated on a limited-edition sabre.
Visit the Mumm website here.