British company pladis, one of the world's leading snack companies and the brand behind McVitie's, has added a new limited edition Cola Bottle flavour to the Jaffa Cakes range.
The new flavour cake combines one of the nation's favourite flavour of sweet with the hugely popular snack in a move to attract more younger consumers back to the brand. The new Cola Bottle flavour Jaffa Cakes is the latest in a number of additional flavours to the range, which have included passionfruit and raspberry too, which have helped add a reported near £20m in sales since 2021.
Adam Woolf, Marketing Director – McVitie's at pladis UK&I, commented on the new product launch: "Our Original Jaffa Cakes are a store-cupboard staple for 7.1M UK households, and we've been building on this success for years by adding a range of fruity flavours to our portfolio," "But there's huge appetite among the next generation of snacking shoppers for something genuinely new and different – and as the original cake in the biscuit aisle, we know a thing or two about doing something different. So, as well as catering to shopper demand, our latest launch is the perfect embodiment of the playful, out of the ordinary essence that's Jaffa Cakes' heartland.
"Inspired by the enduring popularity of both McVitie's Jaffa Cakes and Cola Bottle sweets, McVitie's Jaffa Cakes Cola Bottle Flavour is tailormade for those who've got the bottle to branch out and give bold new flavour combinations a go. We're also very confident this will appeal to shoppers, having come out on top as the best-performing flavour amongst 18–34 year-olds in our pre-launch testing."