Perrier Sparkling Natural Mineral Water has introduced a new campaign that celebrates the vibrant, refreshing flavours of the Perrier product range, launching its two newest flavours in the U.S., Strawberry and Watermelon. The new creative campaign features original work by emerging artist AKACORLEONE (Pedro Campiche).
Using a mansion in Los Angeles as his canvas, AKACORLEONE created a vivid, whimsical 3D art instillation blanketing the building's exterior inspired by the range of Perrier sparkling flavours. This new campaign seeks to use Perrier Flavours to inspire creators whose work transcends a traditional art gallery. To learn more about creators who find inspiration in Perrier Flavours, and see AKACORLEONE's process for his 3D art instillation, visit www.Perrier.com/flavors.
"With the introduction of our two new sparkling flavours, Strawberry and Watermelon, Perrier is thrilled to expand its range of vibrant and flavourful beverage options," said Grant McKenzie, VP & General Manager, Perrier USA. "The new Perrier campaign and our schedule of exciting summer events and experiences seek to inspire consumers and build on the extraordinary character of our full range of vibrant sparkling flavours."
Perrier Strawberry Flavour and Perrier Watermelon Flavour are the latest additions to the growing family of Perrier offerings, which currently includes Lime, L'Orange, Pink Grapefruit and Green Apple flavours, in addition to the iconic Original. Each Perrier sparkling flavour is sugar-free with zero calories and zero sweeteners, making each of them a great source of refreshment. All flavours are available in stylish 8.45 fl oz slim cans and 16.9 fl oz PET bottles. Original, Lime, L'Orange, and Strawberry flavours are also available in the new 11.15 fl oz sleek can format at participating retailers nationwide.
In addition to the new campaign, Perrier will be participating in exciting activations throughout the summer in
New York and Los Angeles, including: The Perrier Flavour Studio, a Perrier Flavours tasting experience in the heart of Soho in New York, open to the public July 12-16, as well as a series of events in collaboration with Live Nation featuring top DJ talent.
Find out more about the brand and it's products on its website.