Sunday's Super Bowl is always a battle of the Marketing giants, and in recognition of the Golden Anniversary of the Big Game, aptly being played in the Golden State, Pizza Hut are giving its all-new Stuffed Garlic Knots Pizza the golden treatment.
The world's largest and most-loved pizza restaurant company is unveiling a special-edition Golden Garlic Knots Pizza – topped with nearly $100 worth of real, edible 24-karat gold – just in time for Sunday, the busiest day of the year for the pizza giant.
Fans who order a Stuffed Garlic Knots Pizza from Pizza Hut on the day of the Big Game will have a chance to receive one of 50 Golden Garlic Knots Pizzas. The limited-edition pizza will be delivered in a custom, specially-designed golden box along with a $100 Pizza Hut Gold Card.
"It's not every day that the Golden Anniversary of the Big Game is played in the Golden State, so we felt it was only appropriate to celebrate with a limited-edition Golden Garlic Knots Pizza," said Jared Drinkwater, Vice President of Marketing, Pizza Hut. "This handmade pizza starts with our all-new, great-tasting Stuffed Garlic Knots Pizza, which is then topped with about $100 worth of incredibly cool, real edible gold to make this pizza the ultimate addition to any football party on Sunday."
The Stuffed Garlic Knots Pizza, an appetizer and pizza all in one, features 16 hand-rolled cheese-stuffed garlic knots on the crust of a large pizza, served with one topping and two dipping cups of marinara sauce for $12.99. Pizza Hut expects to sell more than two and half million pizzas on Sunday. To support Golden Garlic Knot Pizza, Pizza Hut has tapped professional football player Golden Tate as an honourary team member for this exclusive launch.
"Even if my name wasn't Golden, I'd still think this pizza was pretty cool," said Tate. "Pizza Hut is always trying new things to make pizza night even more special and this pizza is a perfect way to celebrate the Big Game this Sunday."
Pizza Hut will offer fans a live look at the Golden Garlic Knots Pizza at 1 p.m. on Tuesday, Feb. 2 via Periscope.
Last week, Pizza Hut unveiled the Stuffed Garlic Knots Pizza. This week marketing will continue with the debut of a new commercial that features the hit song "My House" by Flo Rida.
The Stuffed Garlic Knots Pizza includes one of any of the following fresh ingredients: Mediterranean black olives, Peruvian cherry peppers, fresh mushrooms, fresh spinach, fresh red onions, fresh green bell peppers, sliced banana peppers, sweet pineapple, sliced jalapeño peppers, and diced roma tomatoes as well as pepperoni, Italian sausage, premium salami, classic meatballs, slow-roasted ham, hardwood smoked bacon, grilled chicken, beef and seasoned pork. Customers can choose from six sauces including Classic Marinara, Premium Crushed Tomato, Creamy Garlic Parmesan, Honey Sriracha, Barbeque and Buffalo as well as sauce drizzles that include Balsamic, Honey Sriracha, Barbeque and Buffalo.
Find out more at the Pizza Hut website here.