Plant-Based Smokehouse Barvecue Launches Carnitas In Hispanic Foods Market In US

Barvecue, producers of wood-smoked, plant-based meats in the US has entered the Hispanic foods market with its new product launch of tender, deliciously-seasoned Carnitas. This new wood-smoked, plant-based twist on a Mexican classic provides an easy-to-prepare protein option for tacos, fajitas, burritos, enchiladas, and more.

Barvecue Carnitas will be available for purchase in the frozen aisle at over 380 Lowes Foods, Earth Fare, and Safeway locations in December. The Carnitas are handcrafted at Barvecue's new Carolina Smokehouse production facility and are available in retail and foodservice packs. The recently opened facility produces Barvecue's entire line of authentic wood-smoked, plant-based proteins which are now all gluten-free, vegan, and Non-GMO Project Verified: Pulled BVQ, Naked BVQ and Carnitas.

As the plant-based market surges and worldwide demand grows, there is an expansion of global flavours and regional dishes that are made without animal protein.

"For too long, great-tasting Hispanic-inspired plant-based meat options have been almost non-existent in US grocery stores and restaurants. Barvecue is excited to lead the way in the plant-based meat category as we bring this amazing product to market," says Founder & CEO, Lee Cooper.

"We are seeing wide appeal from vegans, vegetarians, flexitarians, and meat-eaters looking to put a healthier option centre of plate a couple times a week. Barvecue's new plant-based Carnitas bring a whole new flavour of plant-based goodness to everyone. Barvecue, for everyone!" confirms Cooper.

Find out more about the Barvecue brand on its website.