Premium Snackable Marshmallows Brand SMASHMALLOW Debut Mobile Tour

SMASHMALLOW, the makers of premium snackable marshmallows and crispy rice treats, will debut a mobile tour showing consumers how to "S'MORE BETTER" this summer in the U.S. From June 8th through Labor Day weekend (3rd September), SMASHMALLOW will bring an elevated twist to this classic all-American treat at events, retail locations and in select neighborhoods nationwide, with special appearances on National S'mores Day on August 10th, 2018.

The SMASHMALLOW S'MORE BETTER experience will provide complimentary s'mores showcasing the brand's natural and organic mallows in signature flavours including cookie dough, mint chocolate chip, cinnamon churro and strawberries & cream paired with better-for-you chocolate and graham crackers from partners like Ghirardelli and Annie's Homegrown.

"We're thrilled to be hitting the road this summer, bringing the 'S'MORE BETTER experience to fans around the country," said David Lacy, CEO of SMASHMALLOW. 'S'mores are such a nostalgic summertime favorite and we feel our mallows are the magic ingredient that provide consumers a fun, flavourful and creative way to enjoy this classic treat in a more mindful manner than ever before."

Learn more about the Tour and about the SMASHMALLOW brand on its website here.