As we know, traditional food systems were already being redefined before the global crisis, however, now that evolution has sparked revolution and taken on a new form, this is moving at breakneck speed. For instance, shopping locally and supporting small businesses was growing in popularity but now these are not just deemed a worthy and trendy option, they are essential. Small businesses in many cases are being overwhelmed with volume as they become well versed to using virtual and contactless platforms.
Going local…delivered! Not only does going local feel good and support immediate communities, in many cases small is agile and convenient. As local food and drink business collaborate to offer delivery and, in some cases, same day – hyper local and hyper convenient!
Takeaway and delivery was already defining out of home, the demand for online ordering, frictionless delivery and collection has seen retail scramble to increase capacity. This taste of 'enforced friction free' whether this be a food grocery delivery or a restaurant meal to your home means that some may never return to the pre pandemic ways. Also, in the medium term, we expect shoppers and diners to prefer the "safe" experience of shopping / ordering online to the prospect of shopping or eating in comparatively 'crowded' spaces. As such, the competitive space is likely to be 'safe, local delivered'. As a restaurant that delivers, the competition may not be another restaurant but instead a supermarket convenience meal. What's clear is that understanding the needs and wants of the 'local' demographic is key, what does the 'local consumer' want to eat and drink at home for both retailers and restaurateurs alike.
There is a new respect recognition that the people who service our need for food and drink, not just the companies themselves, are integral to the function of society and in fact 'food workers are key workers' and should be treated and rewarded as such.