Pret A Manger this month announced the launch of a new consumer app in the U.S., and to celebrate are giving away 250,000 free coffees, five free for the first 50,000 who download the app.
Pret is already known for empowering its employees to give away free coffees, and in the same spirit of generosity, customers can now make someone else smile by purchasing drinks and treats for other app users. The app also sees the launch of a coffee stamp card, giving users a hot or iced drink on the house for every eight they purchase.
"Our hardworking teams take great pride in being generous and having fun with customers," says Jo Brett, Pret's US President. "We're pleased that this new app will give us even more opportunity to brighten their days with random acts of kindness, as well as being able to offer an even faster and more personalised customer experience."
The in-app payment, made via a quick scan of a QR code on the user's phone at the register, ensures customers can purchase their favourite Pret food and drinks even faster.
Users can also explore Pret's full menu of sandwiches, salads, baguettes, sweet treats, drinks and hot options in the app, find nutritional and allergen information, and set dietary preferences, to see, for example, only veggie or vegan options. The 'Find a Pret' feature locates the user's nearest shops and offers directions.