Beyond Meat Enters the Protein Drink Arena
Beyond Meat is expanding beyond meat alternatives with the launch of Beyond Immerse, a functional protein drink aimed at health-conscious consumers. The beverage blends plant-based protein with fibre, antioxidants and electrolytes, signalling the brand's move into everyday nutrition and recovery occasions.
It marks a strategic step for Beyond Meat as it looks to diversify its portfolio and tap into the fast-growing functional drinks category.
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Chocolate-Covered Weetabix Takes Off After TikTok Trend
A viral TikTok trend has driven shoppers to coat Weetabix in chocolate, turning the humble breakfast staple into an indulgent snack. The craze has sparked widespread social media engagement and boosted interest at retail, highlighting once again how user-generated content can reshape how consumers interact with familiar brands.
It's another example of how TikTok continues to influence food trends and purchasing behaviour.
Read more HERE.
Taco Bell Launches $3-or-Less Luxe Value Menu
Taco Bell has unveiled a new $3 or Less Luxe Value Menu, offering elevated flavours at accessible price points. Designed to appeal to budget-conscious consumers without sacrificing indulgence, the menu reflects the brand's focus on value-led innovation amid ongoing cost-of-living pressures.
The move reinforces Taco Bell's position as a leader in balancing affordability with bold, craveable offerings.
Find out more HERE.
Elton John Launches £10 Non-Alcoholic Wine
Elton John has entered the alcohol-free drinks space with the launch of a £10 non-alcoholic wine, positioning it as a premium yet accessible option. The release taps into the growing demand for sophisticated no- and low-alcohol alternatives and puts the music icon in direct competition with celebrity-backed brands like Kylie Minogue's.
It also reflects the continued premiumisation of the alcohol-free category.
Read more HERE.
Magnum Expands Signature Range with Pistachio and Peach
Magnum has added two new flavours to its premium Signature range: La Pistache and La Pêche. The pistachio and peach ice cream sticks aim to deliver a more indulgent, grown-up flavour profile, reinforcing Magnum's focus on luxury and sensory appeal.
The launch aligns with strong consumer appetite for premium ice cream and globally inspired flavours.
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Image Credits: Beyond Meat, Inc. / Weetabix / Taco Bell / Elton John Wine / Magnum