QSR Chain McDonald's Flips The Golden Arches Upside Down

Global leading QSR chain McDonald's has temporarily flipped its infamous 'M' logo, also known as the golden arches, upside down in a manga-inspired makeover that will get anime fans excited.

Launched late February, the chain made the fictional WcDonald's universe a reality in more than 30 markets around the world, in restaurants and beyond. For years, anime fans have been making McDonald's-inspired "WcDonald's" restaurants a part of anime's most memorable movies and shows. Now, in collaboration with some of the biggest names in anime, the brand is real.

“Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA. "The WcDonald's universe is a reflection of what fans have created. It honours their vision and celebrates their creativity, while authentically bringing it to life in our restaurants for the first time ever."

McDonald's teamed up with iconic Japanese manga artist and illustrator Acky Bright to design new WcDonald's packaging which also features codes to scan which will take you further into the WcDonald's world to discover weekly digital manga drops starring the full cast of WcDonald's Customers and Crew.

A new Savoury Chili WcDonald's will be available at select locations globally, whilst residents of Los Angeles were able to access a multi-sensory dining experience this weekend at the first IRL WcDonald's. Guests were transported into the WcDonald's universe through 360 projection mapping and immersive tabletop projections inspired by the four WcDonald's anime episodic shorts – all while enjoying a set menu of WcDonald's items.

Image credit - McDonald's.