Redefine Meat Launches 3D-Printed Plant-Based Alternatives In UK

Redefine Meat, an Israeli food tech company, has launched its 3D-printed meat alternatives in the UK with Marco Pierre White's Steak Houses among the restaurants featuring the new plant-based selection. The Redefine Meat range is also available in Germany and the Netherlands as well as Israel.

The range includes a range of vegan beef and lamb alternative cuts, premium plant-based burgers, sausages, lamb kebabs and ground beef. Differing from traditional meat alternatives, Redefine Meat uses ingredients such as soya, pea protein and coconut oil to replicate the molecular make-up of standard meat before then using their proprietary 3D printing technology to create the 'meats'.

"Redefine Meat has its eyes set on the real problem – not meat, but the way it's produced," explained Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat. "We have a genuine solution that today, not in 2030, preserves all the culinary aspects of meat we know and love, but eliminates cattle as a means of production.

"We've achieved a level of superiority in taste and texture that surprised even some of the most recognised chefs in the world, and our unique technological capabilities enable us to replace every part of the cow for the first time."

This latest development follows on from a successful funding round earlier this year that saw the company raise $29m from a group of investors in order to bring its 3D printed meat alternatives to market on a wider scale.

Find out more about Redefine Meat over on the company website here.