Self-Serve Guinness Bar Opens At Twickenham

The long waits for a pint of Guinness at halftime in Twickenham stadium are set to become a thing of the past with the introduction of new self-serve tap walls. The new format comes from a partnership between Diageo and tech company Drink Command, allowing customers to choose their drink on a touchscreen before paying via contactless and pouring their own pint.

As well as the Twickenham installation, the Drink Command tap walls are also being rolled out at Villa Park, home of Aston Villa Football Club, and Cheltenham Racecourse too. The goal is to reduce customer wait times, with an expected total interaction time of less than 30 seconds.

Peter Robinson, UK and European director of operations and sales at Drink Command, said: "We are incredibly proud to be working with venues across the country to bring our self-serve systems to the sporting masses.

"We pride ourselves on providing a unique experience for spectators who can relax and enjoy the action without the need to queue endlessly for that perfect pint."

Find out more about the Drink Command company here.