Simply Roasted Announce New Foodservice Partners

Simply Roasted, the game-changing non-HFSS crisp range, has confirmed its launch into Brakes this month - the UK's leading wholesale foodservice supplier. Brakes will be the brand's first national foodservice partner, and in turn, Simply Roasted will be Brakes first and only non-HFSS compliant crisp brand, bringing better for you snacking to travel, leisure, contract catering, pubs hotels, coffee shops and QSR across the market.

Simply Roasted was created in Norfolk using a patented roasting process costing over £20 million and developed over a 10-year period. The crisps are always roasted and never fried, making them the only roasted potato crisp on the market and, more importantly, with 50 percent less fat and significantly less salt compared to a traditional fried crisp.

Dan Head, Foodservice Channel Lead at Simply Roasted, says: "Partnering with Brakes as our first national foodservice partner is an exciting opportunity for Simply Roasted. Brakes are well known for their wide and diverse coverage of the foodservice space which will allow us to launch our range into more sites than ever before. Whether coffee shops, universities, gyms or offices - Simply Roasted is now offering the market a non-HFSS compliant potato crisp that is easily available through the Brakes network."

tfp Director and Co-Founder Charles also commented on the crisps having tried them himself: "Having been lucky enough to try Simply Roasted, they do truly deliver on the promise delivering a potato crisp that has all the crunch, taste and satisfaction of a fried potato crisp but with less of the calories, fat and salt. It's a really good example of how proprietary IP, in this case in the cooking, is being leveraged to disrupt categories and satisfy unmet needs. It's a healthier potato crisp without compromise, my favourite is the black truffle!

Simply Roasted also launched in London Heathrow's Virgin Airlines Clubhouse this month as their UK crisp of choice. Find out more about the brand here.