Get the barbecues and pool parties ready - SMIRNOFF is set for the summer with the launch of the brand's new Sparkling Seltzer Raspberry Rosé canned drink.
SMIRNOFF's newest canned alcohol flavour, which weighs in at just 90 calories per can, will be available in the U.S. from this May, ready for the summer season. The new beverage fits with the trend for Canned Wine which we covered in last July's drinkswatching report, looking at their fast-growing popularity. It's a trend that fits into 4 of our 2017-18 mega trends: Ethical Eating, All the World's a Stage, People's Revolution, and Revamping the Run of the Mill. Read the report here.
"America's love affair with rosé is still going strong so our Raspberry Rosé is a natural addition to our hard seltzer portfolio," said Krista Kiisk, Brand Director, Flavored Malt Beverages. "Whether you're someone who enjoys a crisp cocktail with dinner or you're looking for the perfect summer drink, at 90 calories and 1 carb the marriage of raspberry rosé flavour with the refreshing taste of spiked seltzer is guaranteed to be a crowd pleaser."