Hunger can affect anyone – even the toughest football players – getting them "Blocked," "Sacked" or "Intercepted." SNICKERS is showing NFL fans what happens when hunger strikes on the field with their new, NFL pun-themed "Hunger Bars."
This NFL season, SNICKERS, a long-time partner with the game, is bringing to life hunger symptoms on the field with 26 bars, like "Sacked," "Fumbled" and "Penalized." An evolution of the brand's award-winning "You're Not You When You're Hungry" campaign, SNICKERS first launched Hunger Bars in 2015 to help fans identify who they become when they're hungry.
"You're off your game when you're hungry," said Michael Italia, Senior Brand Manager, SNICKERS Brand. "As we continue to evolve the brand's award-winning 'You're Not You When You're Hungry' campaign and give fans more ways to share how hunger affects them and their friends, our new SNICKERS NFL Hunger Bars show the effects of hunger on the field – and on their fantasy picks."
The full line-up of SNICKERS NFL-themed Hunger Bars includes: Bench Warmer, Benched, Blocked, Defeated, Defensive, Deflected, Denied, Downed, False Start, Flagged, Fumbled, Fumbly, Guarded, Incomplete, Intercepted, Off-Sides, Out of Bounds, Pancaked, Penalized, Punted, Rushed, Sacked, Sidelined, Snappy, Tackled and Winded.
Food products associated to sports, teams and athletes are rising in popularity - something we recently identified in a foodwatching report called Game, Set... and Eat! Check out this report on our trendhub here. Not yet a subscriber? Get in touch with us today.