SodaStream International, Ltd., the leading manufacturer of home beverage carbonation systems, today announced a strategic agreement with Sunny Delight Beverages Co., a leading producer of juice-based drinks, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and other flavours exclusively for the SodaStream home beverage carbonation system.
"We are excited that consumers will soon be able to enjoy carbonated versions of our SunnyD flavours made at home with the SodaStream system," said Billy Cyr, President and CEO of Sunny Delight. "This partnership highlights our commitment to evolving our business to reflect the changing trends within the beverage industry, providing consumers with new and innovative ways to enjoy SunnyD."
"We are delighted to welcome SunnyD to the growing SodaStream family of branded partnerships," stated Daniel Birnbaum, CEO of SodaStream. "Adding our sparkle to these popular flavours will attract a new audience to both brands, further driving consumer interest in the growing home carbonation category."
The products are expected to be available during the second half of 2014 in the United States.
Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America. It is dedicated to helping moms improve the vitality of their families by creating and marketing more wholesome beverages. The company's brands include SunnyD citrus punch, Fruit2O flavoured waters, Veryfine 100% juices and juice drinks, and Elations dietary supplement for joint health.
SodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including over 17,000 retail stores in the United States.