Special K Debuts New Probiotics Cereal For Improved Gut Health

Gut health is once again back in the spotlight as Special K introduces its new probiotic cereal for improved gut health - something covered last summer's July-September healthwatching report.

At a time when 83 percent of adults report some kind of gastrointestinal problem, new Special K Nourish Berries & Peaches with Probiotics is the only cereal from a leading brand to contain live and active probiotic cultures, making it easy for women to be proactive about their health and start their day with a choice they can feel good about.

Probiotics are live bacteria that add to the beneficial bacteria normally present in the gastrointestinal tract, and more than a third of women (34 percent) agree they are essential for a healthy digestive system. Unlike other probiotics products, Special K Nourish Berries & Peaches with Probiotics provides this "good" bacteria without the need for refrigeration, making it a convenient choice for busy women.

"Our goal is to empower women to feel confident in their food choices," said Christie Crouch, director of marketing for Special K. "We know digestive wellness is top of mind for many women, and it can be tough to sort through all the options out there. With new Special K Nourish Peaches & Berries with Probiotics, we're delivering the good bacteria, along with iron and vitamins, to women who are looking to fuel their day."

Special K Nourish Berries & Peaches with Probiotics features a peach-flavoured flake and is rich in visibly wholesome, delicious ingredients, including a blend of blueberries, raspberries, peaches and yogurty pieces. With 12g of whole grains, it is also a good source of fiber, helping women to #OwnIt and eat with confidence.

Gut Health was increasingly in the spotlight in the second half of 2017 following studies confirming the importance of good bacteria in our diet, and it was a popular topic which we featured in our healthwatching quarterly trends summary, July - September 2017. Read the report here. Not yet a subscriber? Get in touch today to join.