Tessemae's All Natural, leader of the fresh dressing and condiment category, will be elevating their ingredient profile with a 100% USDA Organic certification starting this January.
Under their current portfolio of products, Tessemae's has consistently maintained a high benchmark of quality. The USDA certification will join an already impressive list of product attributes including gluten free, dairy free, no added sugar, and no preservatives or additives. The 100% USDA Organic designation will include 14 dressings and 5 condiments.
"Our mission is pretty simple. We make the best tasting and best quality dressings and condiments available," explained CEO Gred Vetter. "And while we are very proud of having accomplished that with our original formula, we understand that with the USDA certification we effectively eliminate any remaining question marks. The number of organic products on conventional grocery shelves is up roughly 50% versus last year. Turns out people want to know that what they're eating, is actually what they think they're eating. We think that's a fair ask."
Best known for their clean whole ingredients, bright label, and distinct waxed top, Tessemae's expects that this latest move will create further product differentiation, but also raise the bar across the category. As Vetter sees it, "Of course we are aiming to stay one step ahead of the competition, however, we encourage others to follow. We're in the condiment business, every day we go on fresh produce, meat, and seafood. Seems logical that we would offer products that enhance, never detract from that experience. Right?"