GT's Living Foods recently announced its new limited edition Kombucha offering, Pure Love. GT's Living Foods is dedicated to handcrafting products with living probiotics that are 100% raw and organic.
This exclusive seasonal flavour features a fruity floral blend that marries their Organic and Raw Kombucha with fresh pressed Blood Orange, dried Rose Buds and Petals, dried Hibiscus Flowers, fragrant Rose Water and 100% pure love. The Pure Love campaign promotes universal love by inspiring acts of love for yourself and others. This heartfelt sentiment is artistically captured in the unique bottle design that radiates pure love.
Hosting a luncheon for the launch, GT Dave, Founder & CEO of GT's Living Foods, said "We believe now, more than ever, the world needs more love. Sometimes the world feels like a dark place – we can be slow to love, but so quick to hate. Our flavour, Pure Love, is intended to shine a bright light on what love is supposed to be – without limits, without race, without gender, without religion. Love is supposed to be pure."
During the 3-month campaign, GT's Living Foods will encourage its community to post a selfie on social media with a GT's bottle and someone they love, and tag it with #GTsPureLove. Each month, GT's will gift one winner a special weekend getaway to share with a loved one.
Find out more about the GT's Living Foods brand on its website here.
We've been reporting on the rise of Kombucha for several years now, and it continues to make the headlines. Some of the top name restaurants in the UK have even started to offer Kombucha in place of more common soft drink options. Take a look back at our drinkswatching report on Kombucha from June 2015, looking at how it fitted into three of our mega trends for 2015/16, here.