WHSmith Launches New Own Brand Food To Go Range

WHSmith has launched a new own brand food to go range, under the name Smith's Family Kitchen, exclusively available in over 300 WHSmith UK Travel stores.

In response to a continued increase in the number of travelling customers turning to its stores for on-the-go food, retailer WHSmith is launching its first ever own-brand food range. Smith's Family Kitchen has been designed for the travelling customer and is made up of over 30 quality products including sandwiches, salads, wraps and baguettes to ensure customers don't need to compromise on taste when on their journey.

New tastes available at WHSmith include the gochujang Korean BBQ chicken wrap with pickled slaw, and a New Yorker inspired sandwich made with salt beef. Additionally, WHSmith will be introducing new vegetarian and vegan products – including the falafel and hummus wrap and Mexican naked burrito bowl with sweet potato and chipotle sauce, using fresh salad leaves locally sourced from where the products are made.

Andrew Harrison, Managing Director, UK Travel, WHSmith commented: "We're on a mission to offer time-pressed customers all their travel essentials under one roof with a fast and convenient shopping experience. With millions of customers turning to WHSmith each year to fuel their journeys, we're making our biggest investment in WHSmith's food offer since we first started offering chilled food and drinks in our Travel stores more than 10 years ago, with the launch of a new and delicious food to go range.

"Working with a team of chefs to tailor our range and ensure we're using the best quality ingredients has been fantastic, and the team has done an excellent job with the look and feel of the new brand - it's a really exciting time for the business. We never sit still and we're constantly innovating to give our customers even more reasons to shop with WHSmith on their travels."