The festive period is in the rear view… The tinsel is back in the loft…. You continue to be baffled by how, where and why pine needles continue to crop up…. You're scrolling through January sales, spotting the gifts you bought now 'half price or less', but feeling buoyed by a freezer full of yellow-stickered bargains.... Next year you'll really be ready for Christmas, won't you?
In the meantime, for those of you wanting to keep the spirit alive a little longer, or already looking ahead to the next year's development pipeline… Check out our annual Christmas report on trendhub, which is brimming with festive inspiration.
Our top insights from the report include...
- Quality Not Quantity: The continued squeeze of the cost of living, didn't bring out the Scrooge in us; instead, it saw many consumers spending 'a little more on less', with quality taking pride of place.
- No Washing Up: Conversely, some consumers opted to dispense with the idea of a home-cooked meal altogether, as well as the dreaded washing up! Instead, they turned to their favourite restaurants to provide them with a stress-free Christmas; and in turn, restaurants upped the ante on their Christmas offer with lots of gourmet and creative twists.
- Global Inspiration: This departure from tradition continued, with Christmas classics being reinterpreted by drawing from other global cuisines. We're talking porchetta-filled gyoza dumplings, harissa pigs-in-blankets, tandoori turkeys, kouign amann mince pies, and tropical takes on the Bûche Noël.
- New Wave Marketing: Big brands looked for new ways to appeal to consumers, beyond the classic Christmas telly advert. Irreverent reels, AI-generated visuals, pop culture nods… And on the experiential side, campaigns went up a notch, too; e.g. mince pies offered through holes in the wall, and pigs-in-blankets pop up restaurants.
Looking for more report insights?
If you're not already a trendhub subscriber and would like to see more Christmas trend insights from this report, book a complimentary 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight. We'll also include a complimentary report on us after the demo, on any subject of your choice... perhaps to help with a project in the pipeline?