Crisp brand Pringles has added a spicy new taste to its range in the UK this January with the launch of its Blazin' Fried Chicken flavour, the latest variant to join the Pringles Hot Range.
The new flavour crisps launched in all major retailers in the UK and Ireland at the start of the new year, joining Flamin' Cheese, Mexican Chilli & Lime, Smokin' BBQ Ribs, Kickin' Sour Cream, and Sweet Chilli.
Seanáin McGuigan, Pringles' brand manager UKI, commented: "With the rise in popularity of hot and spicy foods in the UK, our new Blazin' Fried Chicken flavour taps into this growing trend to give consumers more variety and choice when it comes to spicy snacks. With January being the perfect time to turn up the heat, we're confident Blazin' Fried Chicken will become an immediate hit with spice-seekers across the country, and help our retailers also continue tapping into this trend."