Already well known for its hard seltzers and ready-to-drink cocktails, White Claw is set to launch its four triple-wave filtered vodka variations in the UK following a successful introduction in the US.
The new White Claw vodka comes in an unflavoured 40% ABV option, as well as three flavoured 30% vodkas - Black Cherry, Pineapple and Mango. The three flavoured options are claimed to carry half the amount of sugar as competitor products.
Michael Dean, UK marketing director, said: "We are so excited to introduce White Claw Vodka to the UK market and give consumers a new, fresh option in the vodka space to bring new flavour to your social occasions.
"Our Triple Wave Filtering process sets a new standard in the spirits industry, delivering a level of smoothness and clarity that is truly unparalleled. By harnessing the power of the ocean, we've created a vodka that not only complements our existing range of hard seltzers but also offers a fresh and exciting way for consumers to elevate their cocktail experiences.
"Get ready to ride the wave and experience White Claw Vodka – it's time to elevate your cocktail game and make some serious waves."
Back in April, we also reported on White Claw's introduction of a new collection of ready-to-drink tequila seltzers under the name Tequila Smash - read more here.