Key Insights From Our Winter FancyFaire Foodwatching Report

January in the world of foodies means a lot of things; from healthy recipes to offset the festive excess and combat colds, to experimenting with mocktails for Dry Jan… but it also means a new year of food industry events to look forward to – including the first big global gathering of the season, the Specialty Food Association's Winter FancyFaire! And the TFP team were on hand in sunny San Diego, to soak up the foodie news and bring you a roundup of key highlights.

Bringing together brands, buyers, innovators and other food and drink industry aficionados, the Winter FancyFaire acts as a launchpad for new products and networking opportunity for startups and established businesses alike – as well as offering an impressive roster of talks, events and sampling opportunities.

Highlights and key trends from this year's show included the announcement of the Specialty Food Association's Trend Of The Year – Sensemaxxing. But that was just the tip of the iceberg, as we spotted exciting new innovations in frozen meal solutions, global condiments, protein snacking, retro sweets… and much more! Want to delve into these highlights, as well as check out some of this year's sofi Gold Award winners which were also announced? Then dive into out foodwatching Winter FancyFaire 2026 roundup which is live on the hub now.

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