New Goop Ghost Kitchen to Offer Food Delivery in LA

Gwyneth Paltrow's lifestyle brand Goop is launching its new food delivery service in the Los Angeles area this week.

From 8th March, Goop's own gluten-free food will be available for delivery in the Los Angeles area thanks to the new Goop Kitchen, a "delivery concept" with five menu items that include a pair of bowls, two salads, and build-your-own lettuce wraps.

The meals are prepared in a virtual ghost kitchen in Santa Monica and will be available for delivery across Brentwood, Beverly Hills, Pacific Palisades, and Venice. "Driven by a core belief that clean, nutrient-dense, delicious food leads to greater well-being, goop has covered countless detoxes and interviewed legions of experts on the food-to-happiness connection," said a representative from Goop. "Goop Kitchen's mission is to accelerate the clean food movement by proving, just as Paltrow did years ago, that whole, unprocessed meals can be both satisfying and convenient, this time brought right to your door with just a few clicks."

Goop Kitchen is accepting orders on its website until Sunday 21st March 21 with every customer receiving free delivery.