YouTube Celebs Logan Paul and KSI Launch PRIME Energy Drinks

Fast growing sports drinks brand PRIME, launched in January 2021 by YouTube stars Logan Paul and KSI, has launched a new energy drink line - PRIME Energy.

Already proving to be a successful brand, PRIME generated over $54 million in retail sales by October 2022 and has already created a strong retailer network covering mass, grocery and specialty accounts across North America.

The new PRIME Energy drink is available in five flavours, including three already found in the current sports drink range – Blue Raspberry, Tropical Punch and Lemon Lime – joined by two new flavours, Orange Mango and Strawberry Watermelon.

"We launched PRIME with one product line exactly one year ago and we've already grown to surpass some of the biggest players in the industry," said Paul in a press release. "It's been surreal to see our growth and now that we're taking on the energy space, I'm excited to see where we can go."

Both celebrities boast huge social media followings which have been successfully used to promote the PRIME brand since its launch - a successful journey that saw their first sports drink launch sell out online within just four days.

More recently, several news outlets covered the hugely popular launch of PRIME's Hydration range in Aldi stores' Special Buys section around the UK, which saw a frenzy of shoppers trying to get hold of the much coveted drinks. Being sold for a limited time only, with customers only allowed to buy one of each of the three flavours.

Find out more about the brand here.