Categorywatching

Categorywatching is dedicated 'Retail Category' Trend Foresight – the future trend horizon through the lens of retail categories and events – Christmas, meat, snacking to convenience, kids and hot beverages. From the consumer of the future, key opportunities and mega trends to flavours, packaging and trend application

This content puts you at the forefront of out of home trends manifestation with real-time content from across the globe.

The content is designed to inform, educate and inspire and is delivered in a variety of forms from articles, monthly / quarterly reports, videos and infographics.

Like all trendhub content its easy to search, share within your company community, download and clip into your own bespoke reports.

Making Sense of Trends

At the heart of trendhub are a number of strategic 'sense making frameworks'.

These frameworks support you in understanding the 'why' as well as the common themes and patterns within trends and help you in applying them to your business by drawing connection between them.

These master frameworks span social and cultural forces, food & beverage mega trends and cuisines mapping. They exist to provide a contextual structure from which all trends content hangs.


"The future food trends and foresight thefoodpeople provide and the way they work with us to interpret them, are a crucially important source of inspiration and directly translate into successful new products for us and our customers."

Richard Hawney – Group Head of Category Marketing & Insights

What would you like to find out more on?

Categorywatching Content

thefoodpeople on Instagram

These are just some of the companies that are harnessing the power of trends:

Waitrose logo
logo of Dr Oetker
Nestle logo
KFC logo
IHG logo
Coles logo
Bakkavor logo
Unilever logo
Sainsburys logo
Kerry foods logo
Charlie Bighams logo
Marks and Spencer logo
SSP logo
Greencore logo
Ginsters logo
McDonalds logo
Tulip logo
Tesco logo
Heinz logo
Brakes logo
Samworth Brothers
The Co-op logo
Harrods logo
Warburtons logo
Asda logo
Woolworths logo
3663 logo
Newlyweds Food logo
Macphie logo
Moy park logo
Pret logo
Premier Foods logo
Intersnack logo
Associated British Foods Ltd logo
Daniels Group logo
Adelie logo
Bright Blue logo
Griffith Laboratories logo
Gategroup logo
Scotland of food and drink logo
Baxters logo
Aramark logo
Zorba logo
Allied Mills logo
Bowman ingredients logo
Cargill logo
Betty and Taylors Group logo
Bar Foods logo
Barfoots logo
Dunbia logo
The English Provender Co logo
Cranswick logo
Costa logo
Papa Johns logo
Kairos Future logo
Fresh Direct logo
Florette logo
Florette logo
GEG logo
JBS logo
Flavour Makers logo
Gu logo
Higgidy logo
Hawkins Watts logo
Hovis logo
Jardox logo
Krispy Kreme logo
Lantmannen logo
McCain logo
Bord Bia logo
Nandos logo
2 Sisters Food Group logo
Princes logo
Pukka Pies logo
New York Bakery Co logo
One Harvest logo
Orchard House logo
Vitacress logo
Symingtons logo
Simplot logo
Stateside Foods logo
Maison Senoble logo
Sealord logo
Sumo Salad logo
Pernod Ricard logo
Park Cake Bakery Logo
GWF logo
Ingredion logo
Scotbeef Ltd logo