Categorywatching is dedicated 'Retail Category' Trend Foresight – the future trend horizon through the lens of retail categories and events – Christmas, meat, snacking to convenience, kids and hot beverages. From the consumer of the future, key opportunities and mega trends to flavours, packaging and trend application
This content puts you at the forefront of out of home trends manifestation with real-time content from across the globe.
The content is designed to inform, educate and inspire and is delivered in a variety of forms from articles, monthly / quarterly reports, videos and infographics.
Like all trendhub content its easy to search, share within your company community, download and clip into your own bespoke reports.
Making Sense of Trends
At the heart of trendhub are a number of strategic 'sense making frameworks'.
These frameworks support you in understanding the 'why' as well as the common themes and patterns within trends and help you in applying them to your business by drawing connection between them.
These master frameworks span social and cultural forces, food & beverage mega trends and cuisines mapping. They exist to provide a contextual structure from which all trends content hangs.
"The future food trends and foresight thefoodpeople provide and the way they work with us to interpret them, are a crucially important source of inspiration and directly translate into successful new products for us and our customers."
Richard Hawney – Group Head of Category Marketing & Insights