drinkswatching is essential, putting you at the cutting edge of trend manifestations across the food and drink spectrum with real-time content from around the globe.

trendhub articles, reports, videos and infographics will ensure that you and your teams are inspired and informed to shift the future of food and drink.

Like all trendhub content, it's easy to search, share within your company community, download and save into your own customised reports.

Making Sense of Trends

The heart of trendhub is an interactive trend framework that joins the dots between the trend manifestations of today and the foresight horizon of tomorrow, allowing you to activate trends with confidence across your strategy, brand, product, innovation and marketing programmes.

You'll have access to Annual Trends and Foresight for the coming 24 months, giving you the direction and clarity of the forces, shaping the future of food and drink.

drinkwatching is anchored in our trend system, meaning you are at the forefront of trend manifestation in drink, by region.

"Working with thefoodpeople brings the latest and most relevant global beverage trends foresight to our business and is an essential inspiration resource for us to stay at the forefront of food and beverage innovation."

Alex Whittle - Innovation Director, Samworth Brothers