drinkswatching is essential beverage trend foresight sourced from our global trends intelligence.

This content puts you at the cutting edge of trends manifestations across the drinks spectrum with real-time content from across the globe.

The content is designed to inform, educate and inspire and is delivered in a variety of forms from articles, monthly / quarterly reports, videos and infographics.

Like all trendhub content its easy to search, share within your company community, download and clip into your own bespoke reports.

Making Sense of Trends

At the heart of trendhub are a number of strategic 'sense making frameworks'.

These frameworks support you in understanding the 'why' as well as the common themes and patterns within trends and help you in applying them to your business by drawing connection between them.

These master frameworks span social and cultural forces, food & beverage mega trends and cuisines mapping. They exist to provide a contextual structure from which all trends content hangs.

"Working with thefoodpeople brings the latest and most relevant global beverage trends foresight to our business and is an essential inspiration resource for us to stay at the forefront of food and beverage innovation."

Alex Whittle - Director of Research, Development & Innovation Starbucks, EMEA