foodwatching is essential, putting you at the cutting edge of food trend manifestations, brought to life with real-time content from around the globe.

trendhub articles, reports, videos and infographics will ensure that you and your teams are inspired and informed to shift the future of food and drink.

Like all trendhub content, it's easy to search, share within your company community, download and save into your own customised reports.

Making Sense of Trends

The heart of trendhub is an interactive trend framework that joins the dots between the trend manifestations of today and the foresight horizon of tomorrow, allowing you to activate trends with confidence across your strategy, brand, product, innovation and marketing programmes.

You'll have access to Annual Trends and Foresight for the coming 24 months, giving you the direction and clarity of the forces, shaping the future of food.

foodwatching is anchored in our trend system, meaning you are at the forefront of trend manifestation in food, by region.

'I like to think of trendhub as an extension of my team. It inspires us, it reinforces our insight and provides market leading "local and global" food trend foresight that is accurate and relevant, both internally and throughout our customer base. The information stream is vast, easily accessible, simple to use, actionable and on the pulse'

Jo Smith – Product Development & Innovation Director, Hilton Foods (former Innovation Director at Greencore)

Watch the video of Jo talking about thefoodpeople Trend Book - Click Here!