foodwatching is essential food trend foresight sourced from our global trend intelligence.
This content puts you at the cutting edge of trend manifestations across the food spectrum with real-time content from around the globe.
The content is designed to inform, educate and inspire, delivered in a variety of forms such as articles, monthly / quarterly reports, videos and infographics.
Like all trendhub content it's easy to search, share within your company community, download and save into your own customised reports.
Making Sense of Trends
At the heart of trendhub there are a series of strategic 'sense making frameworks'.
These frameworks support you in understanding the 'why' as well as the common themes and patterns within trends, helping you to apply them to your business by identifying parallels between them.
These master frameworks span social and cultural forces, food & beverage mega trends and cuisines mapping. They exist to provide a contextual structure from which all trend content hangs.
'I like to think of trendhub as an extension of my team. It inspires us, it reinforces our insight and provides market leading "local and global" food trend foresight that is accurate and relevant, both internally and throughout our customer base. The information stream is vast, easily accessible, simple to use, actionable and on the pulse'
Jo Smith – Innovation Director Greencore
Watch the video fo Jo talking about thefoodpeople Trend Book - Click Here!