healthwatching is essential health and wellness trend foresight sourced from our global trends intelligence.

This content puts you at the forefront of health trends manifestation and the science behind them with real-time content from across the globe.

The content is designed to inform, educate and inspire and is delivered in a variety of forms from articles, monthly / quarterly reports, videos and infographics.

Like all trendhub content its easy to search, share within your company community, download and clip into your own bespoke reports.

Making Sense of Trends

At the heart of trendhub are a number of strategic 'sense making frameworks'.

These frameworks support you in understanding the 'why' as well as the common themes and patterns within trends and help you in applying them to your business by drawing connection between them.

These master frameworks span social and cultural forces, food & beverage mega trends and cuisines mapping. They exist to provide a contextual structure from which all trends content hangs.

"Trendhub gives us essential trend summaries and 'food for thought' as we consider new innovations across our portfolio. We watch global category developments on Trendhub and love that thefoodpeople report on emergent trends and product manifestations from close to home and far flung locations, to bring fresh insights and inspiration."

Dr Clare Leonard, Nutrition Science & Innovation Director, The Coca-Cola Company