Food for thought | Trends | Page 51

Building on the company's heritage, Kellogg announced today new social and environmental commitments that will enrich the lives of consumers and farmers while supporting the environment.

"This company was founded on the belief that there's an inherent goodness in grains and that continues to hold true today," said John Bryant, Kellogg Company chairman of the board and chief executive officer. "We are committed to nourishing families so they can flourish and thrive. Our new sustainability goals will help us do this by delivering high-quality grains in a responsible way that enriches the lives of consumers and agricultural growers around the world."...

All over the USA, tiny doors have been popping up in trees, bringing to life the possibility that elves really do exist. To open kids' imaginations and reacquaint families with the magic of elves, Keebler™, in collaboration with arborists and local artists, are installing tiny doors in Franklin Square Park …but they'll only be around for a limited time...