Food for thought | Trends

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Our Crisps, Nuts & Savoury Snacking 2025 report is now live on the hub! This is where we deep dive into All Things Snack, from trending flavours to formats to healthy twists (and everything in between). ...

Key Insights From Our Indonesian Cuisine Foodwatching Report

​Look out Thai, Vietnamese and Malaysian… because there's another South East Asian cuisine that is creating a buzz in the global gastronomic scene. That's right – buzzy eateries, new cafes, and increased social media exposure have lifted the lid on the big, bold, fiery dishes of… Indonesia!...

Key Insights From Our Brain Food Healthwatching Report

Brain health is a hot topic in the wellness world, as consumers explore the ways in which food and drink might play a role in improving their mood, mental wellbeing and cognitive function...

Key Insights From Our Thai iced tea Drinkswatching Report

From cafes to social media, the soft drink sphere is abuzz with a new global phenomenon… Thai Iced Tea. Already a regional favourite in Southeast Asia, in recent months its popularity has surged on the global scene. ...

Key Insights From Our Desserts Categorywatching Report

​Pudding and dessert addicts, rejoice! Our Desserts 2025 report is now live on TrendHub. This is where we deep dive into all things sweet, including trending flavours, formats, mashups, cuisine influences and more. ...