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Key Insights From Our Halloween 2025 Seasonwatching Report
The spookiest day of the calendar year is once more upon us and it's looking full of the creatively creepy concoctions we've come to expect of the occasion. ...
Key Insights From Our Guinness Drinkswatching Report
Relatively easy drinking, with complex sweet-savoury-chocolatey notes – Guinness is like a trusted old friend, and stands out for being straightforward and reliably delicious. ...
Key Insights From Our Cinnamon Rolls Foodwatching Report
These doughy buns are being celebrated for their soft, sticky, comforting, nostalgic goodness – a far cry from the precision-perfect lamination of croissants, which have arguably been the 'it' pastry of choice in recent years. ...
Key Insights From Our Urban Farming Planetwatching Report
With climate change, food insecurity and social disconnection all real and pressing issues – some towns and cities are looking to Urban Farming as a solution. But why… and what exactly does it mean?...
Key Insights From Our Convenience 2025 Categorywatching Report
As the saying goes, convenience is king! And the world of convenience foods is shifting to reflect changing eating and shopping habits...
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