Food for thought | Trends

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​Breakfast is a ritual - the toaster popping up, the spoon in the jar, the cereal bowl filled just a little too high... But what if that everyday event could feel more indulgent, more intelligent, and more intentional? ...

Key Insights From Our Americana Foodwatching Report

The hyper-fixation with All Things Americana is looking set to reach even greater heights. What's behind its popularity? ...

Key Insights From Our Valentine's Day 2026 Seasonwatching Report

​Valentine's Day might be over, but we're still feeling the love! Probably because our seasonwatching Valentine's Day 2026 report is live on TrendHub now...

Key Insights From Our Soft Drinks 2026 Categorywatching Report

​From lemonade to root beer… boba tea to dirty soda… iced hojicha to matcha… whatever your flavour (or texture!) preference, there's a soft drink out there for you. ...

Key Insights From Our Street Food 2026 Menuwatching Report

​As one of the most exciting, creative and fast-moving categories within foodservice, Street Food is where cuisines meld, ideas are shared and viral formats are born. ...